

Toby Reiter is a Senior Content Director & Multimedia Producer with 30 years’ experience creating digital video, podcasts, and editorial content for major media brands including AOL, Dr. Oz/Sharecare, and ESPN. Expert in building and managing talent programs, end-to-end production workflows, and integrated content strategy for health, wellness & lifestyle verticals.
Digital Content Samples
Content Creation and Social Media Coordination for Dr. Steven Shamah, Director of Endoscopy at Northwell Lenox Hill Hospital (February 2025-present)
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Socials: https://www.instagram.com/drstevenshamah; https://www.facebook.com/people/Dr-Steven-Shamah/61573459881270; https://www.linkedin.com/in/dr-steven-shamah-92749a29
Content Creation and Social Media Coordination for Dr. John Torres, NBC News Medical Contributor (October 2024-present)
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Socials: https://www.facebook.com/doctorjohntorres; https://www.instagram.com/drjohntorres; https://www.linkedin.com/in/dr-john-torres-4079a5a2; https://x.com/DrJohnTorres
Video Content Creation for H&H Group Marketing Team; Biostime Brand (April 2025-July 2025)
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Biostime Expert Q&A marketing video samples (with Dr. Jonathan Lane): Biostime website: https://biostime.us/pages/our-story + YouTube: https://www.youtube.com/watch?v=YalNcE_mawk; https://www.youtube.com/watch?v=kL08o4mLWTc; https://www.youtube.com/watch?v=q40FfNWvWYo
Podcast Production/YouTube Channel Support for Hospitality News Magazine + “Go Cry in the Walk-In” Podcast (August 2024-December 2024)
Video Interview Series for Krupp Agency / CEO Heidi Krupp (April 2024-October 2024)
Marketing Content Creation for Justus Parmar; CEO of Fortuna Investments (Nov 2023-Mar 2024)
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https://investfortuna.com (*See sizzle reel video on home/landing page)
“The Space Between with Alyson Rixner” Podcast (Launched Nov 2023)
Healthy Directions Social Content for HD Experts (2021-2023)
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Ayurvedic Medicine YouTube playlist: https://www.youtube.com/playlist?list=PLnyE_4twUBaIfqo3fQLauTAAFC4GDdqZb
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Dr. Kulreet Chaudhary’s FB page (3 posts per week): https://www.facebook.com/drkulreetchaudhary
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Prajna Ayurveda FB page (3 posts per week): https://www.facebook.com/PrajnaAyurveda
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Prajna Ayurveda IG page (3 posts per week): https://www.instagram.com/prajna_ayurveda
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Dr. Drew Sinatra FB page (2 posts per week): https://www.facebook.com/DrsSinatraND
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Dr. Briana Sinatra FB page (2 posts per week): https://www.facebook.com/BrianaSinatraND
Healthy Directions “Be HEALTHistic” Podcast (2019-2023)
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EPISODE DIRECTORY PAGE (all episodes): https://www.healthydirections.com/podcasts
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BH YouTube playlist: https://www.youtube.com/playlist?list=PLnyE_4twUBaJYMiicYTuYIi-K2uw6Bzk0
*Produced and oversaw all aspects of podcast including overall coordination of production process with Healthy Directions team, booking of guests and setting up of interview recording sessions, scripting and creation of pre-production elements for interviews, creation of transcripts/SEO elements, creation of YouTube page elements, final QC of episodes and episode pages, promotion of content via social media and company newsletters, etc.
Nutrafol’s “Hair and Now” Pilot Podcast Episodes (2018-2019)
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Episode 1 - Busting the Biotin Myth: https://www.youtube.com/watch?v=wHo7RsjnTb8&t=1s
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Episode 2 - Stress 101: How It Messes with Your Tresses: https://www.youtube.com/watch?v=u8CAPF4mSD0
Third Law’s Marketing Videos (2018-2019)
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How To Do a Closet Cleanse: https://www.youtube.com/watch?v=GFA7XItJfWQ
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An Intro to Sustainable Fashion: https://www.youtube.com/watch?v=-N7Mt18bCW0
“Bulletproof Radio with Dave Asprey” Sample Podcast Episodes (2017)
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Shaun T: https://daveasprey.com/shaun-t-insanity-superpower-of-selfishness-443/
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Blake Mycoskie (Founder of TOMS): https://daveasprey.com/invisible-patterns-find-joy-other-lessons-with-founder-toms-shoes-442/
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Dr. Joseph Mercola: https://daveasprey.com/dangers-electronic-devices-emfs-dr-joseph-mercola-424/
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Mark Sisson: https://daveasprey.com/metabolic-flexibility-fasting-sleep-fresh-look-keto-revolution-435/
*Produced all aspects of podcast including guest booking/interview scheduling and prep, creation of production elements, blog page, YouTube page, podcast advertising duties, etc.
**Dave left Bulletproof in 2019; the podcast continued without “Bulletproof Radio” branding so all episode pages now have “Dave Asprey” branding.